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Decoding Our Process: The Journey of Ganesh Idol Production with a Smarter Tracking System

3 min readApr 9, 2025

At Majha Morya, every Ganesh idol we create is not just an artwork — it’s a symbol of faith, culture, and countless hours of collaborative craftsmanship. But behind the beauty of the final product lies a world that’s chaotic, complex, and constantly evolving. 🌱

🎯 Why We Had to Change the Way We Work

Back in 2014, we took our first steps.
By 2017, we had already become one of the top players in Seawoods, Navi Mumbai. It was a proud moment — but we knew the next phase of growth would be a completely different game.

📡 We understood the importance of technology early on.

So in 2017, we launched our first website.
But honestly, we were too ahead of the curve — the market wasn’t ready.
Adaptability was low, and the result? Almost no one visited our site. Still, we knew this was the future.

Then came 2020 — and with it, the pandemic.
It changed everything.

🛒 We launched our first mobile app, Majha Morya E Store.
🔗 In 2021, we tried again with SooooperLink.
But both didn’t work out as planned — there were other factors, early-stage learnings, and challenges beyond our control.

By 2022, we went back and relaunched our website www.majhamorya.in, with a more focused strategy, but we started simple. Our first internal product tracking codes looked like:

IDOL-0001-MM

It worked — for a while.

In 2023, we evolved to:

POP20240001AB

Where POP was the material and AB was the vendor code.

But when demand spiked in 2024, our system broke down.

Why?

Because Ganesh idol production is not linear.

Each idol passes through multiple stages

  • Molding
  • Painting
  • Designing
  • Finishing
  • Packaging

And here’s the reality:

🏭 No single vendor has the real estate, manpower, or capital to handle all stages alone.

That’s why idols move from vendor to vendor, like a collaborative relay — and without a smart system in place, this creates miscommunication, delays, and chaos.

💥 2024: The Breaking Point

In 2024, we faced a flood of enquiries, demand, and internal handoffs.

But we realized something critical:

👉 The next vendor can’t start until the previous one finishes
👉 Without real-time visibility, no one knows the idol’s current status
👉 Manual tracking caused missed deadlines and customer confusion

It was a wake-up call.

🧩 Why This Industry Remains Unorganized

Unlike other industries, Ganesh idol production lacks:

  • Standard production flow
  • Central tracking
  • Real-time vendor communication
  • A customer-facing status system

Every artisan works independently.
Every vendor uses their own methods.
And yet, it’s all supposed to come together magically.

✨ But magic needs management.

Majha Morya’s Mission to Organize the Unorganized

We knew it wouldn’t be easy — but someone had to try.

We started talking to vendors.
We tracked actual idol movements between locations.
We reimagined what a tracking system should look like for this space.

After three full iterations…
We built something that finally works — for everyone.

A smarter barcode system.
A real-time vendor update system.
One format to connect molders, painters, designers, and packaging teams.

🧠 What We’ve Learned

  • Simplicity doesn’t scale — adaptability does
  • Vendor coordination is everything
  • Transparency creates trust

Most of all:

💡 Standardizing this process isn’t just about logistics. It’s about devotion, reliability, and peace of mind.

🧾 Our Latest Barcode Format

Here’s a sample of our latest tracking ID: which is capable of tracking end to end process.

MSKK-0001-POP-18-PHILI-PSKK-DNOA-V01

🙌 Join Us on This Journey

We’re proud to lead this change — and we’re just getting started.

🛒 Explore more: www.majhamorya.in
📩 For B2B orders or queries, reach out via our contact form.
📲 Follow us for more updates & festival behind-the-scenes:
Instagram → @majhamoryaofficial
YouTube → @majhamoryaofficial
Telegram → t.me/majhamoryaofficial
WhatsApp Channel → Join Now

🙏 Building the Future of Ganesh Idol Production

This is more than a system.
It’s a step toward building a smarter, more organized, and collaborative future for our community of artisans, vendors, and customers.

Ganpati Bappa Morya!

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Majha Morya Ganesh Idols
Majha Morya Ganesh Idols

Written by Majha Morya Ganesh Idols

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